Greek gvt’s “Consumer basket”: Missing products, pasta conundrum and the riddle of rising prices

Excluding everyday mainstays such as pulses, flour, butter, beef, fresh fruit and vegetables, cereals, baby creams, cooking materials and spices, which were probably deemed not “necessary for a household to live on”, the development ministry’s proposed list with 51 products from 31 categories has reached supermarket chains so that each one can deploy their own “basket” to fight rising prices.

To make things clear, the prices of the products that will make up the “basket” are not price pegged, nor are sellers forced to “freeze” them, so their prices may increase. What has been agreed between the government and the retail trade is the containment of the rate of increase, ie small to zero price increases at as infrequent intervals as possible. Something that also requires the consent of the FMCG industry.

The addition of 11 additional categories, while initially there was talk of 20, as well as the strict definition of the total 51 products of the “basket”, are not the only reasons for concern for the 15 organized retail chains that will participate in the battle to hold back prices.

As supermarket executives report to OT, there are many doubts about the success of the venture, while suppliers are also skeptical of the proposed list. It should be noted that today at 9.00 am a meeting is scheduled between the leadership of the Ministry of Development and industry representatives.

The concern is focused on the implementation, as it is noted that there are several difficulties, and on the competition issues.

Information indicates that the Ministry of Development has been asked to exclude the agreements that should be made between retailers and industry from possible controls based on competition law.

However, a high-ranking official of the Ministry of Development stated to OT that ex ante there is no possibility of securing approval from the Competition Commission. However, if necessary, there will be the necessary legislative regulations, as the main issue is to protect both the consumer and the non-falsification of competition.

The exact mix of the basket in terms of percentages of branded and private label products is still unclear.

Although the Ministry of Development notes that the chains have the discretion to choose the codes that will be included in each one’s “basket”, second thoughts are expressed about the final “distribution”.